From Zero to Paused in 19 Days
How our strategic focus with a garage makeover company generated a $37K+ pipeline so fast, they had to pause their ads to manage the influx of new work.
The Problem
Epoxify Life offered a wide range of epoxy flooring services — garage floors, porches, bathrooms, commercial spaces — but their ad spend was scattered across all of them with no clear focus. They were getting clicks, but the leads weren't converting into the high-value jobs they actually wanted to take on. They needed a partner who could identify which service was most profitable and double down on it.
The Focus Shift
After our strategy meeting, we identified a clear winner: garage makeovers. This was the service Epoxify Life did best, straightforward execution, higher margins, and a homeowner audience that was ready to buy. We restructured the entire ad spend to prioritize garage-specific intent, cutting the waste on low-converting service categories.
Strategy Insight
Instead of chasing every flooring job, we directed the majority of ad spend toward garage makeover keywords and creative. This meant every dollar worked harder, the leads that came through were exactly the type of jobs the client wanted to close and could execute at their highest standard.
19 Days of Data
Daily click volume and ad spend across the campaign period. Lead markers indicate days with form submissions.
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